Vision
In this guide we use the phrase Vision as short-hand for purpose and context.
The role of executive management team focus on this part of the Hoshin. They are to manage the portfolio horizontally, prioritising and balancing investment across the Goals and Strategies.
A front-line employee should be able to take the task or initiative they are working on and link it to a Bet, the Strategy, the Goal, and how that serves the purpose of the company and its customers.
Executive leadership can have a first pass of the Goals, but the next level managers take it from here for the “catch-ball” cascade.
Template
Section titled “Template”| Section | Prompting question | Notes |
|---|---|---|
| Purpose | We exist to… | The change you, your organisation or your team want to make in the world |
| Ambition | If you buy this product or service from me, I promise you that you will become… | Your ambitious, inspiring pitch for recruiting someone at a BBQ |
| Brand Promise | These are the jobs to be done for our customers… | What problems do you solve for your customers? |
| Current State | Realistically we currently… | An honest and realistic assessment of strengths, weaknesses, and blockers |
| Future State | We will be famous for… | In 12 months time how do you want to describe the reality in which you operate? |
| Measures of Progress | We are going in the right direction when we see… | What will you measure to understand if you’re moving in the right or wrong direction? |